> For the complete documentation index, see [llms.txt](https://the-individuals.gitbook.io/info/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://the-individuals.gitbook.io/info/motivation.md).

# Motivation

**Why are we here?**\
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Ask yourselves, good sers and mams, why do you buy an NFT? Is it because you think it has a good value? Is it because you think you can flip and resell for a higher price? Or is it because you just enjoy being part of a community? No matter.\
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Are you aware that these JPEGs are just that? Digital JPEG images online. You know that according to Austrian economics, things that have more in the supply have less the value? Or in this case things that can be produced relatively infinitely may fundamentally have no value at all?\
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Where then can we actually seek value to justify owning an NFT? Do you buy because of good art? Sure that's a legitimate reason. But honestly how many good arts are there in the space? Also do you really ever buy one for art's sake? We salute you if you buy it because you justify for yourself with your own reasons to buy an NFT piece for its art. You're a rare and based individual. But still, you're rare.\
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Nay! We believe the values of an NFT collection is in its thoughtful and vibrant community that can reap benefits together through meaningful interactions and tangible utilities. That's the gist of the Individuals guild.\
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The early stage goals of The Individuals guild is simple to describe. We want to see whether we can build a community that can come together and connect through genuine interaction. We want to see whether we can set ourselves apart from the multitude others that focus on extracting values from their investors/community members dry. While their core strategy is based on nothing but senseless hype and the fear of missing out taking advantage of your vulnerability and encourage you to buy the top while the inner circle who bought them low are already starting to sell. Then you are left with nothing but dead valueless JPEGs you spent hundreds if not thousands of dollars on. And then they tell you to blame no one but yourselves. Bullshit. We have seen it all before.\
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Or as Terence McKenna puts it.\
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"You want to reclaim your mind and get it out of the hands of the cultural engineers who want to turn you into a half-baked moron consuming all this trash that's being manufactured out of the bones of a dying world. Where is that at?"\
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We want to share any benefit that we build together from here on out with all the guild members.\
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However, to achieve our goals is not simple. We won't tell you white lies that we are going to take good care of you or babysit you through an adult day care. Or that you just have to chill and relax and trust in the process bullshit that is being spouted too often these days.\
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To build a community that would retain its cohesion and values when all the senseless hypes die down would rely much on how strong the core community is. And you cannot expect to have that if your core business model is to extract as much money as possible from the people who supported you and then leave them high and dry. No we don't want that. That's why we want to build a community of substance. We want a well-structured community that is strong at its core because the members ourselves are valuable.\
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So that one day once we sufficiently become successful, you can proudly tell yourselves and others, that you were part of the members who built The Individuals guild to become what it is that day.\
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And that's only the first stage of what we see into the future of what the Individuals community will become.